That is why, it is important to choose an adequate material for right samples, strong enough to resist. A sample binder is also image and a lot of time is the first impression customer gets from the company. Design, materials and finishing textures say a lot from your company. You must remember to place a flap for possible documents. Furthermore, it must contain technical information regarding product, printed in our warehouse if possible or in files. In order to easy its job, the sample binder has to be compact, light, easy to expose and pick-up. The sale team must carry and use the binder more than once. Videos and photographs are ok but arrange that the customer gets closer to samples is a way to seal a deal very quickly. With these sample binder, the commercial team has a selling tool which cannot subrogate a printed or digital catalogue. The best way to sell is to show its product.
A specific sample binder for each product.We are going to see it with more details: Another important aspect is that they are customized with the company´s picture and tailor made for special use. To prepare and use sample binders we must take into account that they have to be easy to handle, resistant and light. Thanks to them, the customer can see and touch the product at the same time. The most accurate definition of a sample binder is the one which gather same company´s range of products on sale checks with no other aim to easy a buying decision from the customer.Īccording to a sample binder is a mix of goods which must be taught to know diversity of products offered and technical of the same.Īccording to RAE, the answer to what is a sample binder is something more delicate: “Collection of sample for merchants”.Ī sample binder is a very effective and important marketing tool.
In order to establish an answer to what is a sample binder? We must take a look within our experience and definitions of sample binders you may find on Internet or Dictionary. Even though anyone has a generic idea of what is a sample binder and what is it for, we must start by saying that this Word has many definitions depending on the matter it is used.
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